Heritage Cannabis Announces Changes to the Board of Directors and Transition to a New Chief Executive Officer

Leadership transition reflects the successful transformation of Heritage to a company with a leading portfolio of cannabis brands

TORONTO, August 04, 2021–(BUSINESS WIRE)–Heritage Cannabis Holdings Corp. (CSE: CANN) (OTCQX: HERTF) (“Heritage” or the “Company”), announces changes to its board of directors (the “Board”) and appointment of a new Chief Executive Officer (“CEO”).

Donald Ziraldo has recently resigned from the Board of Directors and his position as Chair for personal reasons and to pursue other business initiatives. The Company wishes to thank Mr. Ziraldo for his contributions and guidance in shaping Heritage and wishes him every success in his future endeavours.

Clint Sharples will assume the position as chair of the Board, and in conjunction with this, Mr. Sharples has stepped down as CEO of the Company. The Board has appointed David Schwede as his successor in the role of CEO. Mr. Schwede originally joined Heritage as President of Recreational following the acquisition of Premium 5. Prior to joining the Company, Mr. Schwede was CEO of Premium 5, and was a member of Senior Management at Aurora Cannabis. With a history as CEO of tech start-ups, he is an entrepreneur who has successfully operated and scaled multiple businesses that have won several start-up awards including one of Forbes start-ups to watch for 2019. Notably, his most recent success was scaling Premium 5 to a profitable, top concentrate brand in nine months and increasing revenues, national distribution and market share since joining Heritage as the President of the Recreational division.

“I am very pleased to hand the CEO role to David at a pivotal and exciting time for Heritage,” stated Clint Sharples, chair of the Board. “David has a long track record of success in the cannabis space, innovating unique products and applying his entrepreneurial spirit to execute on growth strategies. Over the past six months, David has demonstrated that he is capable of leading this company and I have full confidence that he will successfully take Heritage to the next level.”

“Since day one, Heritage has proven to be the platform on which to build a successful house of brands. I am very excited and honored to be given the opportunity to continue to build on the success of the new Heritage,” stated David Schwede, CEO of Heritage. “As we move into the next phase of our exciting journey, I am confident we will continue to see sequential revenue growth, further distribution nationally, and a presence in the U.S with products on shelves by the end of the year, all while keeping the path to profitability as our core focus.”

Max Gerard, a Partner at Merida Capital Holdings (“Merida”) has resigned as director from the Board pending security clearance by Health Canada which is a requirement for appointment as a board member and will retain a position as an advisor to the Board. Merida, a large strategic shareholder in Heritage will maintain an active role in the Company and continue to support the advancement of Heritage’s Canadian and U.S. strategy. and Merida will take a role on the board in the future once regulatory clearance is awarded. In Mr. Gerard’s place, David Schwede, Heritage’s incoming CEO has been appointed as a director of the Board.

About Heritage Cannabis Holdings Corp.

Heritage is a leading cannabis company offering innovative products to both the medical and recreational legal cannabis markets in Canada and the U.S., operating under two licensed manufacturing facilities in Canada. The company has an extensive portfolio of high-quality cannabis products under the brands Purefarma, Pura Vida, RAD, Premium 5, feelgood., CB4 and ArthroCBD.


“David Schwede”

David Schwede

The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210804005640/en/


For more information contact:
Kelly Castledine
Tel: 647-660-2560
[email protected]/heritagecannabis

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