Maxwell (Max) Gerard

BC + ON, CANADA

Maxwell (Max) Gerard

Director

Max is a Partner and the lead analyst on Merida’s investment team. Merida Capital Holdings is a private equity fund targeting fundamental growth drivers underpinning the rapid development of the cannabis industry. Max joined Merida in October 2018 as the 13th employee. He screens potential transactions by evaluating strategic opportunities and performing investment due diligence and financial analysis. Max monitors several of Merida’s 50+ portfolio companies on an ongoing basis, helping with business development and deepening the strategic ties between portfolio companies. Prior to joining Merida, Max was an Associate at Greensill, a leading global provider of working capital and structured finance. Max was part of the first Analyst class at Greensill and worked with several Directors and Managing Directors as Greensill grew from 50 to over 200 people. Just before his departure, Greensill received an investment from General Atlantic valuing the business over $1bn. Max is a graduate of Haverford College, where he studied Economics and Political Science, and is a CFA Level II candidate.

Directors

Executive Team

Daniel Phaure

CPA, CA | Chief Operating Officer | Chief Financial Officer

Umar Syed

PRESIDENT, US & INTERNATIONAL MED. PRODUCTS

Management Team

PJ Yuzek

VP of Innovation and Product Design

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